Today’s Employees Want the Chance to Make a Difference

Today we are going to look at one more point from Impending Crisis. It’s the idea that employees in today’s business world are more concerned than ever before about wanting to make a difference in their career.

The social values that people have are becoming increasingly important in the job market. People want to know that in addition to the work they do, they have the ability to make some kind of impact, whether it’s through the work itself or through additional opportunities that a job provides.

Therefore, it’s not surprising that more companies have become more heavily involved in their local communities. They might lend financial support to charitable organizations, or get involved at local charities. They could sponsor or participate in events like run/walks, food drives, clothing drives and more.

What’s great about getting your business more involved in charitable work is that there is no downside. You will strengthen the bond between your employees and your company.  Your employees will feel more connected and therefore more loyal to your company.  Finally, since this will help your employees see a bigger meaning/purpose in their work, they will be more engaged with their job, their company and be less apt to leave the next time a recruiter comes knocking on their door.  In addition, charitable work builds good will in your local community, provides some truly important help to people that need it and can act as a tax write-off if you contribute financially to nonprofit organizations.

Take the opportunity to make a difference in the world with your company. Your current and potential employees will greatly appreciate it, as will so many others.

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